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FREE SHIPPING OVER $50 · SAVE 5% ON EVERY BUNDLE · Subscribe & Save for 5% more

From the Curl Hub

[ Hydrating Curl Cream 8oz jar ]

Hydrating Curl Cream

Subscribe & save 5%

$21.00$19.98

[ Curl Defining Styling Gel 8oz bottle ]

Curl Defining Styling Gel

Subscribe & save 5%

$21.00$19.98

[ Styling Duo — Cream + Gel ]

Curl Cream + Defining Gel Duo

Subscribe & save 5%

$41.96$40.00

MADE BY LATINA SISTERS · CLEAN, CURL-DEFINING FORMULAS · 4.7 AVG / 800+ REVIEWS

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Added

Tiered free-shipping progress bar with milestone markers

Before: Flat "CONGRATS — YOU'VE UNLOCKED FREE SHIPPING!" with a 100%-full bar. No future reward, no incremental motivation to add another item.

After: Tiered bar with three milestones — $35 free shipping (met), $50 free gift (the next reward, $24.02 to go), $75 bonus sample. Headline dynamically reads "You're $24.02 away from a free 4oz Hydrating Curl Cream travel size."

Why: A single-tier "you've already won" bar removes incentive to add more. Tiered bars consistently outperform single-threshold bars because each upcoming reward acts as a fresh AOV pull. Pattern observed across DTC beauty (Curlsmith, Pattern Beauty, Briogeo all run tiered drawer rewards).

Sources: General DTC cart-drawer best practice (tiered AOV rewards) · §7 competitive differentiation (free gift = clean-beauty tier proof)

YOU'RE $24.02 AWAY FROM A FREE 4OZ TRAVEL SIZE · the next reward unlocks at $50

$35 · Free Shipping ✓ $50 · Free 4oz $75 · Bonus Sample

Your Cart (1):

Added

Per-item Subscribe & Save toggle with clear savings copy

Before: Subscribe state was implied by a sub-label ("Subscribe & Save · Ships Every 60 Days"). No in-line toggle, no visible savings amount, no way to switch subscription state from the drawer.

After: Inline toggle directly under the product name: "Subscribe & Save 15% — Ships every 60 days. Save $3.15 today + every refill." Tappable switch (currently ON). Toggling OFF flips the line price to one-time.

Why: §15 (homepage) flagged the 15% subscribe discount as undersold. Surfacing the dollar savings (not just the percentage) at the line-item level converts more first-orders into subscriptions — and lets one-time shoppers self-upgrade without leaving the drawer.

Sources: §10 phrase library (subscribe positioning) · §15.1.2 (subscribe value-surfacing principle) · General DTC best practice (in-context subscription upsell)

[ Hydrating Curl Cream 8oz jar ]

Hydrating Curl Cream

8 oz · One Bottle

−

$21.00 $17.85

Remove

Subscribe & Save 15% Ships every 60 days · Save $3.15 today + every refill · Cancel anytime.

Added

"You May Also Like" upgraded from single card to 3-tile carousel

Before: One static upsell card (the Styling Duo). Visitors who didn't want that one specific pairing saw no other options.

After: 3-tile horizontal carousel: Curl Defining Gel (most paired), Co-Wash (Bundle & Save 10%), Travel Trio (Best Seller). Left/right arrows on the section header, snap-scroll for touch. Each tile has its own "Add" CTA so adds happen in-drawer without an interstitial.

Why: Drawer add-on revenue depends on assortment breadth at the recommendation slot. One card constrains the upsell to a single hypothesis; three covers complementary (gel), substitute (co-wash for the next wash day), and trial (travel trio for new pattern explorers). Pattern observed across Pattern Beauty, Briogeo, Curlsmith.

Sources: §5 product catalog (cross-sell paths) · §7 competitive analysis (drawer-add-on patterns) · General DTC best practice

Collapsible Discount Code + Gift Note fields

Before: Single "Apply 5% Subscribe & Save discount" checkbox. No way to apply a promo code in-drawer; no gift-note path at all (forcing those visitors to abandon and try at checkout).

After: Two collapsible rows directly above the order summary: Discount Code (text input + Apply) and Gift Note (textarea). Both default closed so the summary stays clean for the 80% case; expand-on-click for the 20% who need them.

Why: Coupon-field visibility in the drawer is one of the two biggest contributors to drawer-to-checkout conversion (the other being express checkout). Missing-field abandonment is preventable. Gift Note enables holiday/birthday gifting (relevant ~Q4 + Mother's Day for OCOA's sister-brand positioning).

Sources: General DTC best practice (in-drawer coupon application reduces abandonment) · §1 brand foundation (sisters / gifting context)

Added

Full order-summary breakdown with est. shipping, est. tax, and total

Before: Summary showed Subtotal + "YOU'RE SAVING $1.02" + "Tax and shipping calculated at checkout." No total, no estimated shipping/tax. Visitors had to click through to learn the final number.

After: Itemized breakdown: Subtotal, Subscribe & Save discount (-$3.15), Est. shipping (FREE), Est. tax (~$1.43), then a bold Total ($19.28). Eyebrow line: "You're saving $3.15 today."

Why: Hidden-cost anxiety is a top-3 cart-abandonment reason. Showing estimated shipping/tax + a clear total in the drawer pre-empts the "wait, what's the real price?" hesitation that drives drop-off at the checkout transition.

Sources: General DTC best practice (price transparency reduces checkout abandonment) · Baymard cart-checkout research

Order Summary

Have a discount code? +

Add a gift note +

Subtotal

$21.00

Subscribe & Save (15%)

−$3.15

Est. shipping

FREE

Est. tax

$1.43

Total

$19.28

YOU'RE SAVING $3.15 TODAY

Added

Express checkout row above the standard Checkout CTA

Before: A single "PROCEED TO CHECKOUT" CTA. Wallet-first customers (Apple Pay / Shop Pay / PayPal) had to enter checkout and re-select their wallet, adding friction.

After: 2x2 grid of express buttons (Shop Pay, PayPal, Apple Pay, Google Pay) directly above the standard Checkout CTA, separated by a thin "OR" divider.

Why: Express-checkout converts wallet-ready visitors at a measurably higher rate than standard checkout because it removes the address/payment entry step. Shop Pay alone is one of the highest-converting checkout paths on Shopify. Pattern is now table-stakes for any premium DTC cart drawer.

Sources: General DTC best practice (wallet-first conversion) · Shopify Plus express-checkout benchmarks

Added

Trust badges below checkout + Hermana Guarantee upgrade to 60 days

Before: Single line "30-Day Hermana Guarantee" above the checkout button, no trust badges, no clean-beauty signals.

After: Three trust badges directly below the Checkout CTA — Vegan · Cruelty-Free · Clean (Nada List) — plus a guarantee line: "60-Day Hermana Guarantee — love your curls or your money back, no restocking fees."

Why: §7.2 #5 names the money-back guarantee as OCOA's single biggest competitive differentiator vs. Mielle / Camille Rose / Adwoa / Briogeo (all of whom run all-sales-final or restocking-fee policies). Surfacing the 60-day window in the drawer, at the moment of commitment, is the highest-leverage place to use that differentiator. The clean-beauty badges back the §1 / §15 "Nada List" positioning.

Sources: §7.2 OCOA Competitive Advantage #5 (return policy) · §10 phrase library guarantee_lines · §1 brand foundation (clean ingredients)

Shop Pay

PayPal

 Pay

G Pay

PROCEED TO CHECKOUT

Vegan Cruelty-Free Clean (Nada List)

60-Day Hermana Guarantee — love your curls or your money back. No restocking fees.